Service: stakeholder mapping and organizing stakeholder meetings (report on stakeholders main interests and urgency, executive plan on relevant communication with these groups, organize and facilitate dialogues or meetings if and when necessary).
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Every organization is surrounded by stakeholders. The environment of the company consists of target groups and public audiences. Target groups, known from marketing, as a rule, are usually those groups that the company has chosen, prominently represented by a group known as ‘clients’. Public audiences are groups that one has chosen to a lesser extent. They can, however, hold a prominent opinion on the company or its services and products, such as activist shareholders or NGOs (Non Governmental Organizations). The groups can also consist of random citizens that don’t have any particular relation to your organization, but hold an opinion nonetheless. The shortest way to informal stakeholders demands a study of their remarks and discussions on social media. Stakeholder mapping starts with media research and quantitatively keeping track of how many times they appear on social media, and qualitatively registering hów they choose their wording. The shortest way of mapping stakeholders in their formal performance is doing research into their manifestation in the formal massamedia as television, radio, newspapers and magazines. Formal players usually execute their own media policy. They know how journalistic selection processes work.
With a thorough and concise knowledge of media selection processes and the stakeholder management of the company in place, added a reasonable predictive value to the communication policy. The risk, that is, that non professional audiences don’t understand, appreciate or accept the policy of the corporation. We offer the service of making an inventory of these risks in public opinion. Stakeholder management means that one build proper knowledge of the opinions of different stakeholders, as well as when they communicate about that and in which media. From then on one might start to organize stakeholder meetings and start the dialogue if and when necessary.
Of course the company is always working with the law or law in concept. Mostly, one is not the only one for whom some particular law has consequences. In that situation it is wise to meet one another, with or without competitors, with or without the law-makers, according to circumstances, in short: meet with relevant stakeholders.
Cases we like to be asked for: Everyone who tracks and traces the journalistic selection processes and has put his stakeholder management in place, has a reasonable risk predictor at hand. The risk that different audiences don’t understand or appreciate the behavior of the company. We map that risk. Stakeholder management means that one develops a thorough body of knowledge of the audiences that have an opinion on the organization, what that opinion entails and where they are uttering these thoughts and meaning, where they look for adherence and how. From then on we can work on dialogue and getting in touch and contact with these groups, and organize networks and platforms.
Clients we worked for:
Governments & Non Profit Law Enforcement Transport Packaging Industry Water