Doctrine 3: Reputation. (Academic) words and (repeated) images Question: What can you do to protect your CEO’s reputation? Within the memory of man Emperors and Kings have known how to value and serve their reputation. Julius Ceasar, as well as …
Conjecture 3: A bad reputation lasts through the centuries… Read more »
Doctrine 2: Facts. Factual inaccuracies Question: what is the most persistent inaccuracy about your organization? In the beginning was the Word.* Ever since, the world became enormously complicated. The spoken word rustles at its best as a gown of satin, but …
Doctrine 1: Framing. How to shift frames? Question: what do you think of when you hear the word framing? How do you get an emperor to walk in the nude in public? How do you get his employees to carry …