Conjecture 6: Facts as building bricks
Doctrine: Facts Question: does everyone attribute your meaning to your facts? You can fool all of the people some of the time, and some of the people all of the time, but you cannot fool all of the people all …
Category: Conjectures
Conjecture 5: The bard, internal and external perception
Internal communication)het interne en externe perspectief op het eigen functioneren, ergo het vervullen van die kerntaken. Simpele begrippen kunnen heel veel ruis veroorzaken. Wat ‘kerntaken’ zijn is bepaald niet eenduidig. Voorwaardelijk is dat de samenleving u en uw organisatie vertrouwt, …
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Conjecture 4: …and a good reputation too
Doctrine 4: Policy acceptance. Justification of Company Policy Question: What do you do to ensure your company is in contact with society? During the centuries, serving ones reputation seems the prerogative of kings and the Catholic Church. This last institution …
Conjecture 3: A bad reputation lasts through the centuries…
Doctrine 3: Reputation. (Academic) words and (repeated) images Question: What can you do to protect your CEO’s reputation? Within the memory of man Emperors and Kings have known how to value and serve their reputation. Julius Ceasar, as well as …
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Conjecture 2: Factual inaccuracies
Doctrine 2: Facts. Factual inaccuracies Question: what is the most persistent inaccuracy about your organization? In the beginning was the Word.* Ever since, the world became enormously complicated. The spoken word rustles at its best as a gown of satin, but …
Conjecture 1: The beginning
Doctrine 1: Framing. How to shift frames? Question: what do you think of when you hear the word framing? How do you get an emperor to walk in the nude in public? How do you get his employees to carry …